The Plane Industry Needs Its apple iphone
Reading through The Plane Industry news nowadays jogs my memory many of the smartphone business before Apple stunned everybody using the apple iphone in 2007.
That’s: A couple of companies barely making it with minor updates for their items, letting a couple of large clients dictate their roadmap, with no major discoveries.
If you wish to obtain a feel for this, take a look at this short article by Jon Ostrower for FlightBlogger. Essentially, Boeing is trying to puzzle out how you can evolve its best-selling 737 plane, and also the choices are not particularly inspiring:
You will find two teams competing for that endorsement of Boeing’s top leadership. One promoting to have an all-new aircraft delivering 20% improvement in fuel burn along with a 10% or greater improvement in cash operating costs. Another, trying to further evolve the 737 with a brand new engine and a number of other enhancements to yield a ten-15% improvement in fuel burn, without needing massive engineering changes to today’s aircraft.
Reading through this jogs my memory of the kinds of changes Palm and Nokia were making for their mobile phones in 2006: A 20% improvement thick or perhaps a 10% reduction in wholesale cost, with no kind of revolution.
And exactly how Boeing and Airbus appear to operate, it may sound like they’re will make their design choices simply to result in the large air carriers happy – the way in which RIM and Motorola might have done things simply to keep AT&T and Verizon happy – without really considering what’s next.
In cell phones, it required Apple’s apple iphone in 2007 to actually switch the upside lower. Being an enthusiastic plane observer and flier, that’s the type of factor I’d like to see occur to the plane industry – whether it’s by Boeing, Airbus, or someone from left area.
Now, the smartphone-plane example eventually falls apart, obviously. Many of the things that may be enhanced in commercial flying have related to crummy air carriers and lousy service, that the plane makers aren’t really accountable for. Software issues, for a moment. So perhaps the actual breakthrough isn’t a brand new 737, but another theory in flying – personal jets, or Air Google, or something like that crazy.
But it might be really exciting to determine an apple iphone-like breakthrough in airliners. It’s the type of factor the industry really appears to require.